News

Our #LikeABosch Campaign: Redefining Responsible Home Heating

Published: 26-06-2023

As one of the UK’s most loved home heating and hot water providers, we are proud to announce the launch of our new #LikeABosch campaign.

We hope that the campaign will empower consumers who wish to make the change to home heating solutions that produce less CO2 emissions by showcasing our range of innovative and responsible heating products.

There are solutions for all household types from the Air to Water Heat Pump which uses approximately 75% air sourced energy and is suitable for most house types. The Hybrid heating system which combines a heat pump with a boiler– the heat pump generates heat 70-80% of the time while the boiler tops up the heat during colder months. This one is great for a wide range of properties including older properties.

Accompanied by a catchy theme song, the #LikeABosch campaign introduces us to a cast of characters who are playing their part in turning to responsible home heating solutions. Not to mention the responsible heat puppet pals, such as Ronnie the Raccoon who stars in the advert alongside an installer fitting a greener home heating system, Bernie and Beatrice Bee who ‘get a buzz from energy-saving’, The Barnes-Owls who ‘love to help energy efficiency soar’ and more.

Victoria Billings, our Director of Marketing at Worcester Bosch, said: "We are so proud of our new #LikeABosch campaign. As a leading brand in home heating, it is our responsibility to raise awareness and help inform consumers of their greener heating choices. This campaign aims to do that in a creative and fun way that draws attention to such an important topic. Our commitment to helping educate and support both consumers and installers is central to our goal of creating a greener future. "

To learn more about our #LikeABosch campaign and our responsible product range, visit https://staging6.worcester-bosch.co.uk/LikeaBosch.