TV Ad demonstrates how you can 'Rely on Worcester'
Published: 01-02-2016
- New prime time advert set to hit TV screens in February 2016
- Featuring a family wishing everything was as reliable as their Worcester boiler
- Win one Greenstar boiler a week until 21st February 2016
Demonstrating our quality and reliability, we are set to take to TV screens with a new advertising campaign showing how much more comfortable life can be when you choose a boiler you can rely on when it really counts.
Taking a child’s perspective at the frustration caused by being let down by life’s little challenges, the 30 second advert follows Rose and her family as they navigate daily events such as dropping toast jam side down or their favourite team losing another match. This is all in contrast with the reliability of their trusty Worcester boiler.
The father of the family in the advert is also a heating engineer - reiterating the fact that 9 out of 10 plumbers and heating installers would choose to install a Worcester boiler for their own home. The advert also demonstrates our recent Which? Best Buy achievements across the entire Greenstar range.
The new advert will feature on television stations including ITV 1, Sky 1, Sky Sports and Sky Movies, as well as ‘Video on Demand’ channels, from the 1st to 21st February 2016. Appearing at prime time when viewers want to feel as warm and cosy as possible, the adverts will screen over 3,000 times and reach around 2.1 million viewers.
3 lucky homeowners will also have the chance to win one of our Greenstar boilers fully installed each week that the advert appears on TV. To enter the competition, homeowners simply need to watch the advert and answer a question at staging6.worcester-bosch.co.uk/rely, to be in with the chance of winning.
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